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Frequently Asked Questions

What exactly do you design?

We design bespoke email templates and email experiences for brands that want their communications to feel as considered as everything else they create. This can include newsletters, promotional campaigns, property launches, yacht presentations, announcements, invitations and ongoing branded communications.

What is an email experience?

An email experience is more than placing text and images into a template. We consider the hierarchy, layout, typography, imagery, interaction, calls to action and overall journey — creating an email that feels like an extension of your brand rather than a generic marketing template.

Do you create custom HTML email templates?

Yes. We can design and build custom HTML email templates rather than relying on generic layouts. The structure is developed specifically around your brand, content and communication needs.

Will my email work on mobile?

Yes. Mobile is considered from the beginning of the design process. Layouts, typography, spacing, imagery and calls to action are designed to remain clear and usable across smaller screens.

How many revisions are included?

Each project includes a defined number of refinement rounds agreed during the proposal stage. This keeps the process focused while giving the design enough room to reach the right result.

How long does an email project take?

It depends on the complexity of the template and the number of layouts required. A focused email template can move relatively quickly, while a larger email system or campaign suite takes longer. Once we understand the scope, we'll give you a clear timeline before work begins.

Can you create a complete email system rather than one template?

Yes. For brands sending emails regularly, we can create a flexible visual system covering different communication types — giving your team a consistent foundation while allowing each campaign to feel distinct.